I leave beauty to others.
I keep charisma for myself.
Carine Roitfield
Barbara Suigo
Benvenuta/o!
La mia scelta di diventare un'esperta di comunicazione nasce dalla mia personale testimonianza di quanto l'atteggiamento mentale e le parole che usiamo influenza e determinino la nostra realtà, le relazioni, il nostro destino e quello delle organizzazioni per le quali lavoriamo.
Mi occupo di intelligenza linguistica , applicata al mondo del business, strumento sempre più essenziale della comunicazione strategica, efficace, etica e persuasiva che metto a disposizione delle aziende per farle crescere in termini di reputazione , immagine e presenza sul mercato.
Mi occupo altresì di divulgare il carisma - la soft skill per eccellenza - disciplina di studi sconosciuto ancora in Italia.
Sul mio canale YouTube e sul mio Blog si possono trovare podcast e articoli sul tema.
Buona lettura e... fulgente scoperta.
Studi & Pubblicazioni
Appassionata e studiosa di neuroscienze, linguistica, filosofia e psicologia, mi sono dedicato allo studio della Programmazione Neuro Linguistica formandomi, appunto, in PNL e coaching (Master Practitioner in NLP) presso uno fra i più insigniti di istituti di programmazione neuro linguistica, NLP ITALY ® (certificazione internazionale della NLP Society® del Dottor Richard Bandler).
Attraverso le mie interviste, i miei podcast, i miei articoli ed i miei libri, mi faccio portavoce della divulgazione dell'Arte del Carisma , la soft skill per eccellenza , competenza essenziale per qualsiasi figura manageriale e nella vita in generale.
Sono autrice della Trilogia sul Carisma con Interviste Carismatiche , Il Potere del Carisma , ed il terzo volume previsto nel 2022.
TV | Radio | Influenzatore
TV, radio, così come il mondo degli influencer sono i mezzi più efficaci per la diffusione della conoscenza.
Sono ospite presso queste piattaforme per divulgare l'importanza, in particolar modo nella cultura manageriale , dell'intelligenza linguistica, della comunicazione efficace e del carisma come soft skill d'eccellenza.
My interview on RTL 102.5
Discorsi carismatici
Intervista | Podcast | Articoli
I work alongside leaders and senior professionals in strategic evolution processes, supporting the development of strong leadership, high-impact communication, and the ability to operate effectively within complex relational environments.
My work focuses on power dynamics, interactions with high-intensity personalities, and the consolidation of authority in contexts characterized by high relational and decision-making pressure.
I also operate in the field of personal branding and charisma applied to leadership, skills increasingly central to executive roles, and collaborate as a ghostwriter on biographies and strategic thought leadership projects.
International collaborations
I am Senior Executive Contributor for Brainz Magazine, an international publication focused on leadership, personal growth, and innovation. Through this role, I explore charisma as a strategic force shaping communication, leadership effectiveness, and professional identity.
My contributions offer focused insights and critical perspectives designed to support leaders and senior professionals in navigating complexity, influence, and transformation within a global context.
Parlano di me
 Joël McLeanI had the pleasure of interviewing Barbara Suigo on the Inspire Leadership Podcast about toxic charisma and power dynamics at work. She has the rare ability to put into words what many professionals experience but struggle to name, showing how some leaders use charm and influence to manipulate teams. With clarity and empathy, she explores the impact on trust, well-being, and performance, and shares ways to rebuild healthy, human-centred leadership. Joël McLean Coach, Consultant, Keynote Speaker |  Kimberley Linert“Charisma is born from love - love for oneself and love for others - and from recognizing the innate value of every person. Barbara Suigo embodies and teaches this with extraordinary grace. During her interview on my podcast, Incredible Life Creator, she shared her story with authenticity and depth, creating an atmosphere of warmth, connection, and wisdom. I left our conversation inspired, enlightened, and deeply grateful.” Dr. Kimberley Linert Behavioral Optometrist, Mentor, Author |  Giampaolo Grossi"Charisma is for everyone: charisma as a journey of discovery within our potential, to understand ourselves better and create virtuous relationships with others. I was pleased to curate the preface for Barbara's book - The Power of Charisma - because I strongly believe that charisma, of which kindness is one of its essential components, is the key to becoming better people." Giampaolo Grossi Former General Manager Starbucks Italy |
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 William Griffini"The great ability for active listening, attention to detail, and Barbara's professionalism combined with a strong passion brought out very interesting aspects with ease during the interview. A smart and highly intelligent interlocutor, she is able to create an authentic connection with others, guiding them with expertise to share their stories and communicate their professional vision." William Griffini CEO Carter & Benson www.carterbenson.com |  Ambrogio Scognamiglio"Right from the start, I noticed in Barbara a professional energy and a human warmth that do not simply envelop and involve but create an atmosphere of serenity that allows one to act and interact with full authenticity. This is because her charismatic speaker abilities are complemented by a considerable attention to detail and a profound listening to others." Ambrogio Scognamiglio Professor, Università Cattolica del Sacro Cuore and Policlinico Gemelli www.latuadose.com |  Debora Conti"Barbara first captivates you with her voice and then with her words, cleverly combined with a perfect smile. Skilled, ambitious, fair, honest, and humble, Barbara knows how to expertly guide her interviews, motivate her readers with her books, enchant, and make you laugh wholeheartedly. A charismatic woman to follow because she's outstanding and impactful." Debora Conti Editor, Author, Trainer |
 Michele Putrino"In the modern world, where professionalism and seriousness seem to be outdated, meeting a methodical and serious professional like Barbara is not only rare but also allows one to see the light at the end of the tunnel of ethics, bringing it back to life. I hope Barbara continues on this path because ethics in a society are essential for the evolution of individuals and humanity as a whole." Michele Putrino Philosopher Founder of the New Stoic School |